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Vertu TI hands-on: The first Vertu phone you'll want to own, but can't afford

People buy luxury watches and cars, but are they willing to pay big bucks for a fancy phone in a market already dominated by relatively luxurious products like the iPhone 5? This is the question facing Vertu as it launches its $10,700+ Vertu TI it's first Android phone.



In many ways, the Vertu TI represents a new beginning for the British company. It's the first device to be launched since Vertu was sold to the investment firm EQT by Nokia last year, and it's the first to use a modern smartphone operating system  in this case Google Android. Vertu's position is unusual. It's successful 2013 has seen sales increase for the third year running  but it's often unfairly maligned, with its products considered high-price trinkets for those with too much disposable cash.



Vertu TI camera



This simply isn't the case for the Vertu TI, as it's a proper smartphone each one of us would be glad to have in our pockets; although sadly, unless our bank accounts are particularly full, we aren't going to be able to afford it. For us mere mortals, the Vertu TI is something to be admired in the same way as an Italian supercar or a beautiful timepiece. What's more, because it's also a damn fine smartphone, it's equally as aspirational.



This starts from the very first moment you set eyes on the Vertu TI; it doesn't look like any Vertu before it. Forget little screens, alphanumeric keypads, and Symbian software; the TI is gorgeous, understated, and elegant, while remaining purposeful and unique. It's also nearly as technically accomplished as the Samsung Galaxy S3, one of the best selling smartphones of all time. Vertu has given the TI a 3.7-inch touchscreen, a dual-core 1.7GHz Snapdragon S4 processor, and an 8-megapixel camera. There's also NFC and 64GB of internal storage, plus a front-facing webcam.



A hand built smartphone for the connoisseur



Though our photos don't do it justice, pick up the Vertu TI and you're struck by how substantial it feels, with a weight similar to the Lumia 920. Though where the Nokia phone could be described as hefty, the Vertu TI is different. At the risk of pushing the supercar analogy too far, Vertu's solid precision reminded us of using the Audi R8's open gate gearbox, while the Lumia 920 could be compared to an Audi A4's gearbox motion. Both great, but only one is evocative and memorable.



The phone has a forged aluminum chassis with a polished titanium shell and a sapphire crystal screen. When we're bombarded by features described as Super this and Ultra that, it's difficult to separate those terms so beloved by marketing teams and the materials used in the construction of the TI. Take the sapphire crystal screen. Vertu's head of creative design, Hutch Hutchison (what a name), said glass is to sapphire what blancmange is to steel, a fact proven by the TI's screen absorbing the impact of a 110 gram ball bearing. It's also scratch proof, and I watched an original Vertu Signature phone being bashed and rubbed against the Vertu TI's screen to no effect. Sapphire crystal, then, is there for a reason.

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