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Nokia and Vertu designer working on 'beautiful' smartwatch
Vertu Constellation Blue and Constellation Quest Blue are unveiled, look pretty
Intricate Japanese designs for Vertu's Signature Kissho collection
Vertu Releases $10,000 Smartphone with Year-Old Software, No 4G
EQT VI is to acquire Vertu Corporation
Qualcomm quad core processor Vertu Signature Touch sold $10000
Vertu's open plan layout made it feel spacious
Vertu Constellation Diamond include different type
'Entry-level' Vertu Constellation costs more than a motorbike
Vertu chooses Android over Windows for luxury handset
Vertu Ti could be the first Android smartphone made by Nokia
Vertu Aster luxury smartphone launched for whopping amount of Rs 4.75 lakh
Vertu announed three new phone in Signature series
Vertu CEO Watson welcomes Solarin to the luxury phone market
Vertu: it makes sense for Nokia to sell us
luxury vertu replica phone manufacturer Vertu is auctioning its $20,000 phones for cheap
>>more...
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Vertu's attention to detail is obvious perfact

A tray is moved into position, the part selected, and the phone gradually takes shape. The construction of a Vertu phone has more in common with a watch than a phone produced in Foxconn's factories C in fact, the minuscule screws used are often sourced from the industry. It's precision work, and requires the use of purpose-built tools, including a powered screwdriver which sucks up the screw and turns it at the required rate, as the work is so delicate.


Vertu's attention to detail is obvious, but it soon becomes clear that being conscientious isn't enough.
With one person responsible for making a phone, ownership of the task comes to the forefront, and there have even been cases where a customer has requested a particular engineer build their new phone, something made possible by each device being signed by the person responsible for its construction. Try doing that when you pre-order the next iPhone.
 
Vertu's attention to detail is obvious, but it soon becomes clear that being conscientious isn't enough. Take the battery cover used on the Signature phone. This is a part which is rarely removed, but if you did so, you'd find an intricate pattern etched into the underside. Haynes freely admitted it would be easy to laser etch it into the metal, but that's not the Vertu way, and instead a machine is used to engine turn the pattern, a process where rubber bits infused with shards of metal polish the pattern into the surface. This results in 15 percent of the parts being discarded for not being quite up to Vertu's insanely high standards. Why go to all this trouble? Because a connoisseur will know just by running their fingertip over it whether it has been engine turned or lazily lasered in.
 
As the phones near completion, the screens are introduced. Vertu is one of the pioneers of using sapphire to cover its displays, a material which can only be cut with diamond tipped tools. While the screens are prepared offsite, Vertu bonds the sapphire glass to the display at its factory following 48 hours of polishing, a process unique in the industry. They're bonded in a class 7 clean room, where the staff are clothed in hooded protective gear and the air is extracted through a system built into the windows. If you're wondering just how clean the room is, class 7 is one step down from being suitable for surgery.

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